Ilan Zarantonello
Visual Production & Innovation
Bo:iL
In the rapidly evolving landscape of AI and visual production, I collaborated with a creative director to tackle a significant challenge: providing accessible, high-quality, and on-brand visual solutions for small businesses and creatives.
Beyond just building a tool, we were interested in exploring new frontiers for creative professionals to leverage AI, ensuring their invaluable knowledge and expertise remain at the heart of the process. This allowed us to craft a truly customer-centric solution for small businesses, blending cutting-edge AI technologies with essential human curation. My role spanned from the initial ideation and discovery phases to comprehensive product management and in-depth research into technical AI solutions. This project represents our commitment to innovation at the intersection of creativity and technology.
Overview
Bo:iL is an innovative platform designed to change how small businesses and solopreneurs establish and refine their visual brand identity. We bridge the gap between limited design expertise, the high costs of traditional creative services, and the generic outputs of affordable design tools
- Users struggle with translating abstract ideas into visual reality, especially for crucial elements like model photos and overall brand consistency. They seek quality and uniqueness but are limited by resources and technical knowledge.